Online Marketing

Online Marketing is used to help reach a multitude of internet users quickly and effectively. It maximises your online business by making your website easily accessible to search engines.

Effective Search Engine Optimisation (SEO) gives you a preferable natural search ranking on Google by tailoring your website content to search engine criteria. A high web ranking increases traffic to your website. More traffic means more leads and sales.

Pay-Per-Click (PPC) advertising helps to create and promote SEO-friendly advertising campaigns by using Google Adwords or Microsoft AdCentre. You save money because you only pay when your advert is clicked on.

Media planning and placements are the best way to reach specific demographics and target audiences by using a Cost-Per-Acquisition (CPA) or Cost-Per-Thousand impressions (CPM), depending on the third party's rates.

Enginuity's media planning, SEO packages and pay-per-click (PPC) marketing ensures that you receive the best online marketing services your money can buy.

Social Media Management

Our Online Marketing team will handle all your social media needs; from Tweeting to Facebook updates and Fan pages, strategy and more.

SEO

Achieving a high natural SEO ranking on Google search results is dependent on these factors:

Keywords: Keyword research is done to achieve top ranking keywords, establish competition keywords and to identify the best keywords relevant to your service and target audience.
SEO-friendly content
Inbound and outbound links

Competition Monitoring Reporting

We research, monitor and report on your competition's keywords so you are able to stay ahead of the game.

Optimisation

A number of navigational, structural and content-based improvements are made to your website so that Google can easily crawl your site.

Improvements are made to the following:

Web Optimization

We make changes to your website meta tags to include relevant search engine keywords in title and description tags. Meta tags are a line of HTML coding that gives search engines information about your web pages.

We also add ALT tags to all images, which allow search engines to identify them for search purposes. These enhancements improve your search engine ranking.

Keyword meta tags help customers to find products on your site and are constantly updated to make sure they remain relevant.

Design Optimisation

Improvements are made to the design of your website to achieve the right look and feel of your brand. These enhancements also improve navigation and usability on your website.

Content Optimisation

Our content generation is keyword-based and customer-focused. We create unique keyword-rich content for your website so that customers can find your products easily when they use search engines. Using unique content improves that chance of creating links from other websites to your website.

Pay-Per Click (PPC) Advertising or Microsoft AdCentre

Adwords is an online marketing service that allows you to create, manage and market paid online search advertising within a reasonable budget.

With PPC Management you receive:

Keyword research on your products and services that will optimise your pay-per-click marketing by defining the best keywords for conversions.
Research, creation and implementation of Google marketing campaigns to increase sales and brand awareness
Adwords management that allows you to target customers at the right time in the buying cycle in order to maintain your control over keywords and to maximize ROI.
Improvements to your site design through to the creation of effective landing pages increase leads and sales.

Our online marketing pricing allows all our clients to make the most of our advanced online marketing skills and increase their SEO ranking.

Media planning and placements

Our strategic media planning and placement team ensures that your business or service is advertised across the best platforms suited to your target audience whilst maximizing advertising reach on your budget. The team conducts thorough reports indicating ad performance (click-through-rates and conversions per placement) and optimizes your ads accordingly to give you the best potential ROI.

Link Building

Links to and from other reputable websites vastly increases your chances of achieving a good ranking and converting leads to sales.
We generate links to your website by partnering with online directories, partner sites and creating links within your site to increase your web ranking and popularity.

Monitoring and Reporting
Accurate tracking and measurement of your online marketing:

Measures the effectiveness of your online marketing
Allows you to track your progress through bi-weekly reports
Ensures you know your search engine ranking as well as your competitors
Helps to refine your online strategy to encourage increased purchases.

Social Media Management

Our Online Marketing team is dedicated to bring you a social media strategy that stands out from the rest. Whether it's for Twitter or Facebook, we have all the resources to ensure a successful social media campaign.

Social media management
Social media strategy and planning

contact Contact Enginuity today for your online marketing solution.