Enginuity is developing a service that will greatly improve how Nedbank will entertain and service its customers. The unique approach of providing applications and content will transforms Nedbank's online marketing and helps build a community of business partners and consumers. Enginuity helps develop strong alliances with key suppliers and bring credibility through all services.

The Greenbacks site works on the following guidelines:

• Credit Card spend will generated points for the customer
• Points can then be spent on various products and services on the site
• Products will be purchased using split payments systems

The Greenbacks site offers value-added services making client services more ideal to the consumer. Nedbank delivers an advanced electronic payment system to clients.

Nedbank Greenbacks offers their clients a programme which will reward Nedbank customers for their loyalty to the brand by providing them with a full array of products and services which will be unique and highly targeted.

Greenbacks delivers integrity, respect, understanding and service.

The purpose of the eCommerce store is to convert existing Nedbank customers into loyal Greenbacks customers, create brand awareness and to generate revenue. Nedbank card holders can choose from an array of products to satisfy their needs, allowing the consumer to spend Greenbacks points as well as money.